Small town values, honesty, hard work, and pride are naturally ingrained in the people here.. and it shows in the products we make. We believe that mass-production compromises quality to favor corporate profitability. Therefore, every Snake River Audio cable is meticulously made, by hand, one-at-a-time, with extreme attention to detail, and using only the highest quality materials. We see ourselves as passionate artists, who happen to have a business, rather than a corporation trying to act like artists.